Already up for her job as VP of Marketing at Fender Guitar, Burgeson told us of the new project the guitar giant she is recently working for has just launched. It is called Fender Play, the complete learning app for guitar players. Burgeson heads up the marketing for this new project.
“I’ll be working on this new app called Fender Pay,” said Burgeson. “Essentially it is a subscription based app. It is videos that are awesome. Let’s say you want to learn how to play acoustic guitar. You go through the app. You choose acoustic guitar. There are all these lessons for acoustic guitar. Everything is filmed. It is basically like having a private lesson for way less money and by professionals.”
By Kriss Perras
Fender Play is Fender’s new subscription based private lesson app. It is a video-based learning platform for iPhone and desktop applications. It has hundreds of easy to follow instructor-guided video lessons that use a song-driven, personalized leaning path that enables even brand new players to master chords and riffs quickly. The app asks a number of pertinent questions when the user first opens it. What is the user’s preferred instrument and genre, like acoustic or electric guitar and pop or rock music? There are a few other steps to set up the app.
“You go through the app. You choose acoustic guitar. There are all these lessons for acoustic guitar. Everything is filmed. It is basically like having a private lesson for way less money and by professionals.”
Once you’re set, the instructor starts by teaching the basics, like how to plug in an amp, attach the strap to the guitar and the basic guitar anatomy, like the bridge, tone control, pickup selector, the strings, pitch and string names E,B,G,D,A,E. The music based learning comes from some majors in each genre like U2, Shawn Mendes, The Rolling Stones, Foo Fighters, Meghan Trainor, Carrie Underwood and others. The curriculum was created with prestigious music programs such as the Thornton School of Music at the University of Southern California in Los Angeles and Musicians Institute of Hollywood. Then it is a matter of applying yourself with the lessons the same as you would with a private instructor. The lessons are clear and easy to follow. The app is affordable, especially for the in-depth instruction the teachers provide.
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